Chapter 6- Consumer Decision Making

Coca-colas vice president Doug Bippert has been spending his time getting data to better understand his costumers. He has been focusing on building a knowledge platform. this will help merge key decision making and also make points to better inform all involved parties. This will help everyone be on the same page and help improve faster.
Coca-cola has been the drink that has been satisfying all the costumers who love soda. People don't need coca-cola but they want and desire it. It takes away the thirst of the consumers. Consumers who drink coca-cola have there experience of a refreshing moment. This is usually seen in the commericals that coca-cola provide for us on a daily bases. Consumers motivation to buy the product depending on how much they truly desire the product. However, Coca-cola or any beverage similar to coca-cola has a bad effect because of there ingredient high fructose corn syrup and high sugar. There are people who are very unlikely to consume coca-cola but, depending on what they feel and want will determine what they will consume.
Coca-cola has an advantage over its competitors and can even sway consumer decision making in they’re direction. This is because coca-cola is available in many places and is known by different cultures, when thinking about the external stimuli in an individual we can clearly understand coca-colas, whether through recommendations from friends and family, advertisement which is always around when it comes to coca-cola and also the association of the brand with high quality. Through these methods coca-cola has become what people from different spectrum's of society visualize when they think soda.

Coca cola has made a name for itself throughout the past 150 years and continues pursuing new and old marketing techniques, coca-cola succeeds in retaining its classic past and also progressing into the future and remaining part of everyone needs. In active marketing coca-cola is up to date with changes in consumer behavior. The company also promotes itself by being with companies such as six flags, coca cola uses youngsters especially those who belong to a generation to drink coke collect cans and they will gain entry into the amusement parks.