Chapter 15- Retailing

When it comes to Coca-cola company they have a retailing research company. In Africa, Asia, Europe, Latin America and North America, Coca-Cola Retailing Research Councils has a research on issues that are not helping the retail industry. The results are communicated through a collaborative website that allows retailers to gain information necessary to respond to the changing of the marketplace.Coca-cola has done a amazing job to get there retail going They have gone to all these countries and made strategic plans to help with retailing and in order to know the marketplace in that environment here are some place in where Coca-cola has decided to directly relate there sale goods and services.

ASIA

- In Asia Coca- cola looks for new consumer demands that redefine the basics of retail this will help coca-cola receive more costumers in Asia. Some of the questions coca-cola asks themselves when approaching there product to Asia are how hyper convenience will change the ways customers shop on & offline,The importance of the experience when shopping in 2020,The Eco conscious consumer in marketing and point of sale and the role of digital and convergence marketing. This is what Coca-cola will make sure to proceed with in order to retail in Asia. In every place they retail to becomes a different strategic plan they have to follow.

LATIN AMERICA

- The Coca-Cola Retailing research councils in Latin America have been trying to understanding the needs of the there consumers. Consumers have become a big challenge to many industries especially to modern retail that there is now. Coca- cola has been analyzing consumers under different perspectives in the previous projects such as relevance, reaction to promotions,price discounting and unexpressed needs. As they do the research they have notice that the  growing middle class contrasts with the stability of developed markets, turning them into the next market. In many Latin American countries the people come from a low economic status so when it comes to price discounting it would help Coca-cola attract those people into buying there product because its something they can afford

NORTH AMERICA

- Coca-cola has notice that the social networking has become a global power demanding attention from many people, brands and retailers. It is the most popular online activity worldwide and has made it a easier way to connect, share and build relationships, communities and conduct every kind of shopping experience. So what they have done is make sure they have provided a foundation to understand the social web and include how it impacts shopping and business and make sure to promote they product threw there

coca-cola has relationships with three types of bottlers independently owned bottlers there products are produced and distributed by bottling companies that aren't owned by the Coca-Cola Company. There are stores that don't only sell the Coca-Cola products but also merchandise, apparel, and accessories. Coca-cola has gotten huge over the years and rest assure that everywhere you go and decided you want a coca-cola there will be a place were you will be able to buy it. They retail in many places that are normally around your area and all over the world.

So i decided to go to my local retail store called Family Dollar. When i walk i felt lost becuase everything didnt look organize usually everytime i go they have boxes all over the aisle. When i turn to my left the first thing i see is the refrigderator where they only had Coca-cola brand breverages. Many Coca-cola's and the rest were sprite and fanta etc. I decided to look around but they had alot of boxes of orders that has come in the aisle. So i decided to leave and not get anything i can not buy what i want with a mess around me. I was going to buy a Coca-cola but then just left.