Chapter 18- Sales Promotion and Personal Selling

Coca-colas promotional strategies include getting shelves packed. What they do is  purchased shelves in big supermarkets to display their products as attractive as they can be. They also try to make there products in eye catching positions. They have almost all there vending machines in a place where the consumer will be able to see it right away. Normally they will keep their freezers near the entrance door. I have seen alot every time i shop.

Coca-Cola is by far a great promotional company. What they been doing is called my coke Rewards. What My Coke Rewards does for you is offers you to buy Coca-Cola products in order to receive gifts back. It can be coca-cola or it can be some of their other products they have such as Powerrade,Fanta,Sprite Minute Maid etc. and in those bottles you will find a code under the capes. Threw the Internet you add those codes that you have receive and you start earning points. When you rack on the points what it does is that it will help you spend the point in different ways in which they give you to spend. The points help you enter sweepstakes, support a good cause, Donate to your school and instant win. This reward card will also give you the access to receive offers and promotions concerning Coca-Cola. This is all done by Internet but if you don’t have time to put in your code you can give them you cellphone number and send the code threw there. I am a Coca-Cola lover and decided to join in the rewards card. Now all I have to do is start buying my Coca-Cola and put in my code.

This is the link to the my coke rewards if interested http://www.mycokerewards.com/home.do

Coca-Cola in my opinion is the best when it comes to promoting coke. Each year coming summer Coca-Cola is all over Amusement parks. Especially Six Flags they use them Coca-Cola cans for costumers could get discount on their Amusement parks. All they have to do is buy a can of Coca-Cola and bring the can to Six Flags and the costumer gets a percentage off their total. I actually have tried this myself and it really works you give them you can of soda and they will discount you money. They even have before you enter Coca-Cola machines so if you want to buy a Coca-Cola before you go into the Amusement park and be able to get you discount.