Chapter 10- Product Concept

Coca-cola classic has to be the biggest product the company has, marketers have work really hard to make this product known. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. On May 8, 2011, Coca-Cola makes its125th anniversary. Coca-Cola was first offered as a fountain beverage at Jacob's Pharmacy by mixing Coca-Cola syrup with carbonated water. In 1915 a group representing the company asked glass manufacturers to design a package that will be easy to distinguish from the other competitors. By 1916 the glass bottle was introduce with its unique shape that can be seen at dark and became the most recognize icon in the world. The contour bottle became one of the few packages that got trademark status by the US patent office. The package label is a "persuasive labeling" that focuses more on promotional logo that gives information to consumers.

The Coca-cola Company has made over 3,500 beverages mostly everything person would desire to drink i assure you they will have it. Coca-cola varies not just from soda drinks but it also has a variety of diet drinks, regular sparkling beverages to still beverages such as drinks with 100% fruit juices. They also have water, sport and energy drink, teas, coffees,milk and soy based beverages. These are products that are not only seen in the united states but also all around the world. Coca-cola is known more for there classic coca-cola and may seem as if they only sell soda drink bit they have more variety that you can imagine and they will continue to make more products soon now that they have this new coca-cola system where they have slowing begun putting in fast foods places where they drink are automatically going from this machine and not only can you get the drinks you usually get in a fast food place but you will also have many other flavors to choose from, you will be able to mix and change up your own drinks and that is the idea for them the more they see a special drink being mix the more ideas come to there head to make a different drink.

The Coca-cola brand is a valuable branf and it earns its benefits threwout the years. Some of the advantages they have had because of this is there custumers because they keep going back to there product. they are very loyal to there brand and been with it for year. its hard for a person who likes something and not go back to it they will eventually keep buying the same product that furfill there needs. All of coca-colas products are consumer’s products, as coca-cola says in their mission statement they are meant to “refresh the body mind and soul” of their consumers.