Chapter 8- Segmenting and Target Markets

Coca-cola has more than 400 products and 3,500 product mix. A company that by far has been the best at marketing there products and doing everything possible to get there consumer to buy there amazing drink.

 

Coca-cola demographic segmentation

They range from the age 16-25 years old. Targeting both female and male because its a drink that can satisfy both and the income depends where the soda is being distributed because if you taking it to the city like Manhattan it is going to be a little more expensive then taking to to a small town.

 

Coca- cola geographic Segmentation

when it comes to the drink coca-cola there targets varies upon age, sexes and lifestyle. coca-cola is one of the most famous drink out there and it is sold nationwide, because it is given that title they have also decided to make healthier products such as juices and even there own coca-cola version of a healthier soft drink. They have diet coca-cola which many adults who want to be healthy and also be able to drink there coke can enjoy. they have coca cola zero which is a drink that targets teen because it doesn't have the calories that a usual coca-cola has but it still taste the same. when is comes to juices they have powerade which is a sport drink which mostly athletes drink to get more energy and minute maid which kids and adults love to drink because it full of vitamins and parents love it for there children.

 

Coca-cola psychographics segmentation

This is when drinkers of the same brand now that other brands are lower and are not better then what they are use to drinking and they will still stick to the brand they been drinking. Also In an high percentage education, the company can use advertisements to convey the company massage.

 Coca Cola is a recognized world brand, people will drink it without hesitate. 

Coca Cola designed to satisfy the consumer’s needs. The products are sold to diverse population all around the world Coca Cola recognized this need and begun to produce different beverages that are satisfying those consumers.