Chpater 7- Business Marketing

Coca Cola Company is based on Business marketing. Coca Cola Company first started its bottle agreement on 1899 and today it has 300 bottling partners worldwide. The company manufactures and sells concentrate, beverage bases and syrups to the bottling operation which than manufacture, package, merchandise and distribute the final product to the costumers and vending partners that than sell it to the final costumers. The Coca Cola Company owns the brand and responsible for the marketing initiatives. Except the bottling partners, Coca Cola Company has strategic alliances with different large companies to leverage their brand. There bottling partners are the ones who work closely when it comes to the restaurant business,retail stores, movie theaters and etc. Marketing in Coca-cola is one of those businesses that means they can indirectly reach the customer and in this way make new and keep existing customers without having to directly market to them. Coca-cola is a big company and even though they market efficiently many of other businesses want to contact them instinctively. Coca-cola also sells its products out of the country to individuals who make the products in their own factories. The Coca-Cola Company is a business-to-business electronic commerce which means it often uses the Internet to make the exchange of goods, services, and information between many of there organizations. The company created its own pages on facebook, twitter, and myspace.In which you can like the page, comment and tweet. The facebook page has over 4,000,000 fans which helps coca-cola become involved in the advertising industry by allowing them to even post pictures of the beverages and also comment if they like the new products that has come out.

Here is a video concerning the facebook that is made today.