Coca-cola global business operates in every community where they do business. They are able to create globally a local focus because they have a powerful system. Coca-cola has nearly 300 bottling partner worldwide.they focuses on beverage creation that enables them to meet the diverse and ever changing beverage needs and desires of there consumers around the world. Coca-cola has been trying to go around the world to be able to tap into customers different experience and include coca-cola. The Coca-cola company manufactures and sells the beverage bases,syrups to bottling operations,owns the brand and they are responsible for the consumer brand. what there partners are suppose to do is package,merchandise and take the beverages to the costumers to sell the product. The most important places that coca-cola distributes they products to is the movies theaters and amusement parks. They sell at a rate of 1.7 billion servings a day.
Coca-Cola is "A company that is heavily engaged in international trad, beyond exporting and importing", Marketing text book p.57
Coca-cola keeps having new ways to help the business grow and make there relationships with farmer and consumers. They have increase expended beverages and improve there packaging, sales equipment and costumer service to build the business. There main focus is to reward the shareholders, satisfy consumers and contribute positively to everyone around the world.
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