Chapter 2- Strategic Planning

Coca-cola main focus is to drive and support the companies long term goal of sustainable growth and they have been reaching there goals threw-out the year. One of the things coca-cola focus on is there actual product the quality that it has. It has been the most important and is what has made them succeed. They also focus on the ingredients and minerals they use to create there products. Coca-cola has replaced there management system TCCMS to KORE. KORE helps coca-cola to change there business landscape while supporting the companies strategic growth plans by creating quality management programs. they hold all there operations system wide and there standards for production and distribution of there beverages. KORE guarantees coca-cola the best in products safety quality occupational health, safety and environment standards across the entire coca-cola system. KORE has giving the company even more room to grow the safety and quality of the products. Coca-cola remain being successful the company product quality rating reached near 94 since 2007 and 94.3 in 2010 and it keeps increasing. One of there weaknesses is Pepsi. Pepsi has been trying to make products such as the ones that Coca-cola has in order to beat them. Coca-cola has been doing very well more then pepsi so far ethier way. Coca-Cola has a good system in where they advertise they products especially the product coca-cola by putting commercials outthere.