Chapter 4- The Marketing Environment

Coca-cola has been the worlds leading manufacturer in the beverage industry. I could say that everyone in the united states knows or least has tried the beverage coca-cola. Coca- cola was founded in 1886 and the corporates heads are establish in Atlanta. The company operates globally in more than 200 companies. They keep being successful as time goes on and they carefully analyze the internal and external business environment.

Technology for Coca-cola had been a way for them to rapidly communicate globally. This has allowed them to collaborate with the international markets.

Coke commercials that we see many times on television are mostly targeted to the young generation. These young people are the most that consume this product and coca-cola wants to be represented as young and energy. So who better then us young spirit teenagers to do that for them or better yet help them. Coca-cola doesn’t forget about the adults. Those to them are called Co- target markets. Those are the ones that grew up drinking the drink and continue to acknowledge there product to others.

Coca-cola has major segments which are people such as me who drink Coca-cola daily and those are the areas where the product is on higher demand. There are different segments concerning how much he people usually consume the product and they are able to recognize who they are.

Who wouldn’t want an inexpensive drink that taste good? Coca-cola is at low budget and be able to buy it either in a plastic bottle or a can not more then $2.00.  Anyone is able to afford it from a teenager to an adult. I certainly love coca-cola and always spend my cash on it. It’s a beverage that taste good and also gives me energy. Coca-cola products are known in every different cultural background. If you you were to ask people from another country if they know about the drink they would respond with a yes. I have notice that Coca-cola has a different taste concerning where its from. I went to the Dominican Republic and notice that the drink was sweeter then here in New York.