Chapter 18- Sales Promotion and Personal Selling

Coca-colas promotional strategies include getting shelves packed. What they do is  purchased shelves in big supermarkets to display their products as attractive as they can be. They also try to make there products in eye catching positions. They have almost all there vending machines in a place where the consumer will be able to see it right away. Normally they will keep their freezers near the entrance door. I have seen alot every time i shop.

Coca-Cola is by far a great promotional company. What they been doing is called my coke Rewards. What My Coke Rewards does for you is offers you to buy Coca-Cola products in order to receive gifts back. It can be coca-cola or it can be some of their other products they have such as Powerrade,Fanta,Sprite Minute Maid etc. and in those bottles you will find a code under the capes. Threw the Internet you add those codes that you have receive and you start earning points. When you rack on the points what it does is that it will help you spend the point in different ways in which they give you to spend. The points help you enter sweepstakes, support a good cause, Donate to your school and instant win. This reward card will also give you the access to receive offers and promotions concerning Coca-Cola. This is all done by Internet but if you don’t have time to put in your code you can give them you cellphone number and send the code threw there. I am a Coca-Cola lover and decided to join in the rewards card. Now all I have to do is start buying my Coca-Cola and put in my code.

This is the link to the my coke rewards if interested http://www.mycokerewards.com/home.do

Coca-Cola in my opinion is the best when it comes to promoting coke. Each year coming summer Coca-Cola is all over Amusement parks. Especially Six Flags they use them Coca-Cola cans for costumers could get discount on their Amusement parks. All they have to do is buy a can of Coca-Cola and bring the can to Six Flags and the costumer gets a percentage off their total. I actually have tried this myself and it really works you give them you can of soda and they will discount you money. They even have before you enter Coca-Cola machines so if you want to buy a Coca-Cola before you go into the Amusement park and be able to get you discount.

Chapter 17-Advertising and Public Relations

Coca-cola has been one of the most advertise company's that we see on television. One of the most common commericals that coca-cola usually uses is the cute cuddly polar bear. This polar bear has been in many commericals with a coca-cola on its side. Coca-cola newest PR campaign has taken action in reducing human impact on global climate change. The Coca-cola company feels that its there responsibility to protect their 50 year icon and they have issued a statement in there website that says:

“Beverage concentrate is largely shipped to bottling operations by sea, while finished beverages are mostly transported by road to distributors and retail customers. The environmental impacts of the transportation of our product -- whether by land or by sea -- result from fuel consumption, exhaust emissions and maintenance.

We are working to conserve fuel in our fleet of approximately 200,000 diesel vehicles through the introduction of idle-reduction and bio diesel technologies, which can also help reduce emissions. We also have begun use of diesel-electric hybrid trucks in select markets.

In 2006, a two-year test run of bottling partner Coca-Cola Enterprises' (CCE) new diesel-electric hybrid truck revealed a 32 percent improvement in fuel economy. With CCE, we also put into place a way of systematically evaluating and promoting energy-saving fleet technologies for replication throughout the entire Coca-Cola system.”

I think that coca-cola has been taking a great move towards saving the polar bears. Coca-cola has use and keeps using many ways of advertisement and the company spends alot of there time and money to put there products out on billboard, T.V and magazines. They sponsor many events all over the world. Some of the events they sponsor are many social and cultural backgrounds. Coca-cola does institutional advertising which is when they advertise thee product but they are also putting there name out there".

Coca-cola advertises all around the world in different countries the advertisements are usually spoken in the languages in those countries and that is one way of enhancing the targeted market. I was once in Dominican Republic and notice the commericals of Coca-cola and everything they would say would be in Spanish. 

Coca cola is known for their innovative and creative commercials, most events on prime time will have coca-cola commercials in the intermissions.

Not only is the polar bear use many times in the Coca-cola advertisement but coca-cola has an image which is highlighted in most of their commercials. The image of a of Santa-Claus drinking coca-cola is  also an image booster that coca-cola uses to advertise there products. Everyone knows that when its time for the holidays especially Christmas we will be seeing our commericals of Santa-

Claus drinking hes coca-cola.

This is a video where we see a commercial of our famous Coca-cola Santa Claus..

Chapter 15- Retailing

When it comes to Coca-cola company they have a retailing research company. In Africa, Asia, Europe, Latin America and North America, Coca-Cola Retailing Research Councils has a research on issues that are not helping the retail industry. The results are communicated through a collaborative website that allows retailers to gain information necessary to respond to the changing of the marketplace.Coca-cola has done a amazing job to get there retail going They have gone to all these countries and made strategic plans to help with retailing and in order to know the marketplace in that environment here are some place in where Coca-cola has decided to directly relate there sale goods and services.

ASIA

- In Asia Coca- cola looks for new consumer demands that redefine the basics of retail this will help coca-cola receive more costumers in Asia. Some of the questions coca-cola asks themselves when approaching there product to Asia are how hyper convenience will change the ways customers shop on & offline,The importance of the experience when shopping in 2020,The Eco conscious consumer in marketing and point of sale and the role of digital and convergence marketing. This is what Coca-cola will make sure to proceed with in order to retail in Asia. In every place they retail to becomes a different strategic plan they have to follow.

LATIN AMERICA

- The Coca-Cola Retailing research councils in Latin America have been trying to understanding the needs of the there consumers. Consumers have become a big challenge to many industries especially to modern retail that there is now. Coca- cola has been analyzing consumers under different perspectives in the previous projects such as relevance, reaction to promotions,price discounting and unexpressed needs. As they do the research they have notice that the  growing middle class contrasts with the stability of developed markets, turning them into the next market. In many Latin American countries the people come from a low economic status so when it comes to price discounting it would help Coca-cola attract those people into buying there product because its something they can afford

NORTH AMERICA

- Coca-cola has notice that the social networking has become a global power demanding attention from many people, brands and retailers. It is the most popular online activity worldwide and has made it a easier way to connect, share and build relationships, communities and conduct every kind of shopping experience. So what they have done is make sure they have provided a foundation to understand the social web and include how it impacts shopping and business and make sure to promote they product threw there

coca-cola has relationships with three types of bottlers independently owned bottlers there products are produced and distributed by bottling companies that aren't owned by the Coca-Cola Company. There are stores that don't only sell the Coca-Cola products but also merchandise, apparel, and accessories. Coca-cola has gotten huge over the years and rest assure that everywhere you go and decided you want a coca-cola there will be a place were you will be able to buy it. They retail in many places that are normally around your area and all over the world.

So i decided to go to my local retail store called Family Dollar. When i walk i felt lost becuase everything didnt look organize usually everytime i go they have boxes all over the aisle. When i turn to my left the first thing i see is the refrigderator where they only had Coca-cola brand breverages. Many Coca-cola's and the rest were sprite and fanta etc. I decided to look around but they had alot of boxes of orders that has come in the aisle. So i decided to leave and not get anything i can not buy what i want with a mess around me. I was going to buy a Coca-cola but then just left.

Chapter 6- Consumer Decision Making

Coca-colas vice president Doug Bippert has been spending his time getting data to better understand his costumers. He has been focusing on building a knowledge platform. this will help merge key decision making and also make points to better inform all involved parties. This will help everyone be on the same page and help improve faster.
Coca-cola has been the drink that has been satisfying all the costumers who love soda. People don't need coca-cola but they want and desire it. It takes away the thirst of the consumers. Consumers who drink coca-cola have there experience of a refreshing moment. This is usually seen in the commericals that coca-cola provide for us on a daily bases. Consumers motivation to buy the product depending on how much they truly desire the product. However, Coca-cola or any beverage similar to coca-cola has a bad effect because of there ingredient high fructose corn syrup and high sugar. There are people who are very unlikely to consume coca-cola but, depending on what they feel and want will determine what they will consume.
Coca-cola has an advantage over its competitors and can even sway consumer decision making in they’re direction. This is because coca-cola is available in many places and is known by different cultures, when thinking about the external stimuli in an individual we can clearly understand coca-colas, whether through recommendations from friends and family, advertisement which is always around when it comes to coca-cola and also the association of the brand with high quality. Through these methods coca-cola has become what people from different spectrum's of society visualize when they think soda.

Coca cola has made a name for itself throughout the past 150 years and continues pursuing new and old marketing techniques, coca-cola succeeds in retaining its classic past and also progressing into the future and remaining part of everyone needs. In active marketing coca-cola is up to date with changes in consumer behavior. The company also promotes itself by being with companies such as six flags, coca cola uses youngsters especially those who belong to a generation to drink coke collect cans and they will gain entry into the amusement parks.